Petra Zeiler is an art director, graphic designer, and illustrator living in Santa Fe, New Mexico.

SELECTED WORK

Four magazines titled 'Gear Patrol' with a minimalist, colorful clock face on the cover, placed on a white surface.

Gear Patrol | Online Finds Video Series | 2024 | Logo Design

Gear Patrol Issue 21 | 2023 | Art Direction + Design | Cover Photograph by Cam Oden | Photography by Brad Trone

Gear Patrol | GP100 | Art Direction + Design | Illustrations by Ãlvaro Bernis

Man sitting in a chair, reading a magazine titled 'Gear Patrol' with a glass of whiskey on a small wooden table beside him. Behind him, there is a wall shelf with books, a globe-shaped lamp, a title 'Surf Shacks,' and a clock showing 10:50.

Open magazine featuring images of a coffee maker, sunglasses, a car, a green chair, a camera, a person's arm in a sports jersey, and two red robotic vacuums. The page is titled 'The Guide' with an article about product inspiration and design history.

Gear Patrol Issue 21 | 2023 | Art Direction + Design | Photography by Brad Trone | Cover Photograph by Cam Oden

Disassembled smartphones and electronic components on a table with yellow transparent barriers.

Gear Patrol Issue 21 | 2023 | Art Direction + Design | Photograph by Brad Trone

Gear Patrol Issue 21 | 2023 | Transparent Gadgets | Art Direction | Photography by Cam Oden

A magazine spread with a large bottle of American whiskey labeled "American Single Malt Takes Its Shot," a glass of whiskey with ice, and a black background with white text about bourbon and whiskey, including a quote emphasizing it is not bourbon or

Two-page magazine spread about whiskey, featuring text, images, and illustrations including a bottle of whiskey with a colorful label, a drawing of a man with glasses labeled Lance Winters, and colorful graphic design elements.

Magazine spread featuring an article about Westland Distillery and a bottle of Solum whiskey on a colorful background.

Magazine spread featuring articles about whiskey and distilleries, with illustrations of people, a map of New York, and images of whiskey bottles.

Open magazine displaying a bottle of Balcones Texas Single Malt Whiskey on the left page and an article about Balcones on the right page. The bottle features a black label with gold and white text, and the background includes colorful geometric shape

Gear Patrol Issue 21 | 2023 | Editorial Design + Collage

Gear Patrol Issue 21 | 2023 | Art Direction | Photography by Timothy Aukshunas

Gear Patrol Issue 21 | 2023 | Art Direction | Photography by Timothy Aukshunas

Outside Magazine | Photography by Petra Zeiler

Outside Magazine | December 2020 | Editorial Design

Gear Patrol Issue 21 | Buzz-Worthy | Art Direction | Photograph by Cam Oden

Outside Magazine | April 2021 | Editorial Design | Photograph by Peggy Sirota

Gear Patrol Issue 21 | Buzz-Worthy | Art Direction | Photograph by Cam Oden

Outside Magazine | March 2019 | Editorial Design | Photograph by Frans Lanting

Outside Magazine | Running Meditation | Collage

Outside Magazine | September 2020 | Editorial Design | SPD Typography Gold Medal | Photograph by Charlie Surbey

Arrangement of tech gadgets on a white perforated surface including a red drone, a black camera, a blue action camera, a small GPS device, an orange smartwatch, and a blue smartwatch strap.

A yellow sports sunglasses with a black nose pad and a curved frame resting on a yellow surface with white lines.

A metal snow shovel with an orange handle against a light blue background.

Collection of outdoor clothes and gear, including a black pair of pants, blue backpack, black patterned athletic pants, black running shoes, a red long-sleeve shirt, a colorful sports bra, and a gray hat, arranged on a white background with white rod

A modern speaker suspended by illuminated white wires against a gradient gray background.

Collection of electronic devices including a black microphone, white headphones, a black compact camera on a small tripod, a white spherical smart device, a black smart speaker with a white watch on top, and a pair of gray sunglasses, arranged on a b

Cooking flatware and ingredients on a white surface, including a frying pan, a bag of coffee, a kitchen knife, olive oil, a wooden cutting board, a meat tenderizer, coffee beans, and beef jerky.

Arranged outdoor gear and clothing, including running shoes, a yellow vest, a purple hydration pack, a red long-sleeve athletic shirt, teal leggings, a colorful winter hat, energy snacks, a blue insulated mug, and a gray backpack.

Collection of various portable speakers and audio devices arranged on clear acrylic stands, including a large black speaker, a white smart speaker, and smaller speakers, with a blue and white background.

Camp cooking and outdoor gear including a water bottle, flashlight, saw, flashlight, bottle of alcohol, LED string lights, hiking shoes, portable speaker, and cutlery set arranged on a beige background.

A pair of retro-style headphones with a brown leather headband and ear cups, silver accents, and white cables, placed on a white corrugated surface with a partially peeled layer revealing the headset.

An orange surfboard with a white outline and the word "THUNDER" written on it, placed against a yellow background.

Two pairs of colorful athletic shoes placed on a rock surface with orange and black butterflies around them.

Outside Magazine | Selected Gear Photographs | Art Direction | Photography by Inga Hendrickson

Rocket Ramps (Custom Mountain Bike + BMX Ramps) | Logo Design + Animation

Outside Magazine | April 2021 | Editorial Design | Photography by Peter Fisher

Outside Online | Vote - Instagram Promotion | Collage

Outside Magazine | January/February 2022 | Editorial Design | Photography by Caroline Tompkins

Great American Eclipse | Poster Design

Gear Patrol | Most Iconic Watches of All Time | Design

Outside Magazine | Winter 2021 | Editorial Design

Outside Online | Maps Package | Web Design | Illustration by Christina Spanò

Outside Magazine | April 2021 | Editorial Design | Photography by Nolwen Cifuentes

Taos Ski Valley | World Pro Ski Tour 2022 Posters | Illustration

Personal | Finders

Outside Buyer’s Guide 2021 | The Pandemic Changed Ski Trips | Collage

Page from a magazine featuring a red and black running shoe with white accents, labeled 'TOURO' and 'FF Turbo', next to an article titled 'Final Heat' about racing shoes.

Page from Outside magazine's 2022 Gear of the Year issue featuring sports and outdoor gear including running shoes, sunglasses, goggles, jacket, helmet, backpack, and snowboard. Title reads "Gear of the Year Index" and "Gear of the Year" badge.

Open magazine spread featuring a pair of white and blue Salomon ski designed for mountain skiing, with detailed text about the skis on the left page and a gear award badge on the bottom right.

Cover of Outside buyer's guide magazine featuring winter sports gear, including an orange jacket, a pair of Salomon skis, and POC goggles.

An open magazine displaying various models of ski goggles with detailed descriptions and ratings.

Page from a magazine or book featuring a blue background with a snow scene. Prominent red Alpine skis with black logos in the center. Text lists ski gear, layers, and essentials, with the title 'Ski and Snowboard Gear of the Year' and photographer cr

Outside Magazine | Selected Buyer’s Guide Pages | Art Direction + Design | Photography by Inga Hendrickson

Outside Magazine | Winter 2021 | Editorial Design | Photograph by Beau Grealy

Chicago Newberry Library | Illustration

New Mexico Outdoor Equity Fund | Logo

Outside Online | How Carbon Offsets Works | Collage

Outside Magazine | January/February 2020 | Editorial Design | Photography by Helge Skovdin

Outside Magazine | November 2021 | Editorial Design | Photography by Philip Keith

Climbers ascending a glacier in a snowy mountain landscape during daytime.

Outside Magazine | May 2020 | Editorial Design | Photography by Nicolas Blandin

Outside Magazine | September 2018 | Editorial Design | Photography by José Mandojana

Outside Online | How eBird Changed Birding | Collage

Outside Magazine | May 2020 | Editorial Design | Photography by Irina Rozovsky + Mark Steinmetz

Outside Online | Earplugs | Collage

Outside Magazine | June 2019 | Editorial Design | Illustration by Manshen Lo

Outside Magazine | November 2020 | Editorial Design

A book cover titled "Dowsing: The Witches" by Tony Lung featuring black and white illustrations of hands, and a photograph of an elderly man standing by a large mossy rock outdoors in a wooded area.

An open magazine with text articles and an image of an elderly man in an orange shirt writing at a desk in a room with brick walls.

Open magazine with text and two photographs on the right side. The first photo shows a blue and yellow case with various items like a flashlight, notebook, and writing tools. The second photo features someone holding a metal detector or a similar dev

A magazine spread featuring a man in a denim jacket outdoors, using a laser measuring tool on snow and vegetation.

Outside Magazine | April 2021 | Editorial Design | Photography by Tony Luong

Outside Magazine | May 2019 | Editorial Design | Photography by Amy Harrity

Outside Magazine | 40th Issue | Special Logo Design

Outside Magazine | December 2018 | Photography by José Mandojana

Great American Eclipse | Poster Design

Outside Magazine | September 2017 | Editorial Design

Outside Magazine | March/April 2020 | Editorial Design

Gear Patrol | 24 Brands to Watch For in 2024 | Art Direction

Outside Magazine | December 2019 | Editorial Design | Photograph by Cyril Eberle

Gear Patrol | 24 Brands to Watch For in 2024 | Art Direction + Design

Outside Magazine | Photography by Petra Zeiler

Outside Online | Illustration

Outside Magazine | October 2018 | Editorial Design | Photography by Kiliii Yüyan | Indigenous Design Provided by Roy Vickers

Outside Magazine | March 2017 | Editorial Design | Photography by Hannah McCaughey

A colorful illustrated poster advertising the total solar eclipse on April 8, 2024, over Mazatlán, Mexico, featuring a represented eclipse in the sky and a scenic coastal town with buildings, palm trees, and a beach.

Poster advertising a solar eclipse event on April 8, 2024, at Prince Edward Island, Canada, featuring a stylized illustration of the island's coastline with a lighthouse, house, grassy cliffs, boats, clouds, and a solar eclipse in the sky.

Illustration of the Niagara Falls during a total solar eclipse on April 8, 2024. The image shows the darkened sun with solar corona in the sky, waterfalls, rocks, and a person on a viewing platform observing the eclipse.

Great American Eclipse | Eclipse Destination Posters | Illustration

Gear Patrol | 2024 New Web Launch | Art Direction

Outside Online | Collage

Gear Patrol | Tech + Gadget Awards 2023 | Design

Gear Patrol | Issue 21 | Art Direction

Two people standing in front of a large campsite tent labeled 'Wildwood' in a forest setting, with camping chairs, a barrel, and outdoor gear inside.

A man in outdoor clothing tending a fire in a large metal fire pit in a forest setting with tall trees and sunlight filtering through the leaves.

Magazine cover titled 'Outside' with a camping scene inside a tent, two people sitting by a campfire, surrounded by trees.

A man and woman camping in a forest, with an open tent, a fire pit, and a dog sitting nearby.

Outside Magazine | May 2020 | Art Direction | Photography by Ian Allen

Outside Magazine | April 2018 | Editorial Design | Photography by Annie Marie Musselman

Outside Online | Remote Working | Collage

The Forgotten Wild | A 32-Page Children's Book | Story + Illustration

Outside Magazine | October 2016 | Editorial Design | Photography by Levi Brown

Outside Magazine | January/February 2019 | Editorial Design

Gear Patrol | 2023 | TYIG Franchise Design

Children playing and running along a crowded urban street, with a person riding a bike and a figure selling ice cream, surrounded by tall buildings in muted blues and greys.

Illustration of a living room with a kitchen on the left featuring a sink, cabinets, window with a cityscape view, and a surfboard, and a cozy corner on the right with a person lying on a yellow sofa, bookshelves, world map, and a window. The scene i

Illustration of a family sitting together at a dining table in a cozy kitchen, with a stove and window in the background, and warm lighting.

Children and adults enjoying a day at the lake with swimming, sailing, and picnicking, surrounded by mountains and trees.

Illustration of a rural landscape with hills, a city in the distance, and a person riding a bicycle with a dog inside a doghouse on the side of the path, with smoke rising from buildings and flowers in the foreground.

Illustration of a person surfing on a wave with floating trash in the water, and text describing someone riding a wave.

The Forgotten Wild | A 32-Page Children's Book | Story + Illustration

© PETRA ZEILER 2024

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